Marketing Engineering for 64-bit Excel 2.1

Marketing Engineering for 64-bit Excel by DecisionPro, Inc. is an Excel add-in that turns Microsoft Excel into a practical marketing analytics and decision-support platform. Built specifically for 64-bit Excel, it provides the memory headroom and performance needed to work with larger datasets and more complex models, while keeping everything in a familiar spreadsheet environment.

Key capabilities:

• Comprehensive model library: segmentation and clustering, perceptual mapping and positioning, conjoint and discrete choice analysis, demand forecasting and diffusion, pricing analytics, customer lifetime value and retention analysis, advertising and promotion budgeting, resource allocation, and new product planning.
• Excel-native workflow: work directly in your worksheets, use your own data, and output results as tables, charts, and summary reports you can share immediately.
• Guided analysis: step-by-step wizards, templates, and example datasets help you build, validate, and interpret models with confidence.
• Scenario and sensitivity analysis: run what-if scenarios, compare alternatives, and quantify trade-offs to support evidence-based decisions.
• Teaching and practice ready: equally suited for classroom use and real-world marketing decisions, aligning with widely used marketing science frameworks.

Designed for marketing managers, analysts, consultants, and educators, Marketing Engineering for 64-bit Excel delivers proven analytical tools inside Excel—so you can move from data to decisions quickly, transparently, and at scale on modern 64-bit Windows systems.

Marketing Engineering for 64-bit Excel is developed by DecisionPro, Inc.. The most popular version of this product among our users is 2.0.